How Unchaind increased retention by 12% in under a week with Octopus Community

A faith-based wellness app fighting addiction turned community into a core product pillar — driving engagement and retention without operational overhead.

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Why Unchaind bet on community

About Unchaind

Unchaind is a faith-based wellness app published by Rocapine, designed to help users quit porn addiction through structured content, routines, and spiritual guidance.

In addiction recovery, success depends less on one-time usage and more on long-term commitment, trust, and emotional support. Retention is therefore mission-critical: users need reasons to come back, especially during moments of doubt or relapse.

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Their business challenge

Community was identified early as a must-have for addiction recovery. Peer support helps users feel understood, reduces isolation, and reinforces motivation over time.

However, building such a community in-house would have been slow and resource-intensive. Expertise was needed to handle the sensitive topic of moderation.

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How Unchaind launched its in-app community in just a few hours

Unchaind integrated the Octopus Community React Native SDK.

The rollout started on iOS, combined with a short A/B test to measure impact. Once results proved immediately positive, the community was deployed on Android.

The integration required minimal development effort and fit smoothly into the existing roadmap.

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What the community made possible

Custom moderation for sensitive conversations

Octopus enables fine-tuned moderation rules that allow explicit and emotional discussions while filtering out content that does not belong, balancing freedom and safety.

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0 hours of management

The space is designed for users to support each other on deeply personal topics, without brand participation, preserving authenticity and trust. As a result, the community runs without any daily involvement from the Unchaind team.

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Community as a core product feature

The community is presented during onboarding and accessible both from a home screen card and a dedicated navigation icon, positioning it as part of the product’s core value.

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Emotional safety driving loyalty

Users consistently describe the community as benevolent, supportive, and available when they need it most — strengthening emotional attachment to the app, a key driver of lasting loyalty.

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Immediate community impact

• +12% retention uplift in just one week
• 1.8× higher app open frequency for community users
• 20% of weekly active users enter the community

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Community as a retention engine for wellness apps

For Unchaind, the in-app community is not an engagement feature, it is a product pillar.

With Octopus, Unchaind launched a community that instantly delivers measurable retention gains, runs autonomously, and respects the emotional reality of its users.

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