Hellowork, one of France's leading mobile-first job search platforms with 1M+ monthly active users, integrated Octopus Community to embed a career community directly inside its app. Community members apply for jobs 50% more often than other users, Hellowork's most important KPI alongside retention and the one most closely tied to monetization, with 25% of users visiting the community and 60% returning.
25% of app users visit the community each month
+50% job applications: community members apply for jobs 50% more often than other users
100k+ poll answers per month — the community's highest-engagement format
Community users open the Hellowork app 2.1× more often than non-community users
18.5% of messages flagged by custom moderation rules and sentiment analysis
Zero in-house moderation effort for a community generating 3M+ views and 3k+ messages per month
Hellowork is France's leading mobile-first job search platform. Over one million candidates use the app each month to find opportunities, track applications, receive job alerts, and explore company profiles. Hellowork operates a dual-sided model: free for job seekers, subscription-based recruitment tools for employers.
Job search is episodic. Users come to the app when they need a job — then disengage once they find one, or lose motivation along the way. Hellowork wanted to change that: become the place job seekers turn to throughout their career for peer advice on interviews, salary, and next moves, and for the collective motivation to keep going. A career companion, not just a search engine.
Building this in-house was not an option: the engineering cost and time-to-market of a full social product would have consumed months of mobile roadmap.
Hellowork integrated Octopus Community's native SDK: a fully managed community infrastructure with SSO, AI-powered moderation, and no custom backend required. Android launched first, iOS two months later, with a progressive rollout on both platforms from 10% to 90%.
On top of standard features, Hellowork deployed:
Finding a job in France takes an average of 10 months (France Travail, 2024): motivation is a real obstacle along the way. The community gives Hellowork users two things the listings can't: actionable peer advice on interviews, salary negotiation, and CVs, and the collective energy of people going through the same experience. A third of community visitors return more than four times, building a consistent habit inside the app.
The community is designed to work alongside Hellowork's core features, not overlap with them. Job applications and recruitment posts are banned: job seeking stays in the core product, conversation and advice happen in the community. That boundary keeps both surfaces focused, and it pays off in the core product too: community members apply for jobs 50% more often than other users.
With 100k+ poll answers per month, polls are the community's most engaging format — more engaging than a like. A poll asks users to take a stance and shows them immediately how their peers voted. That dynamic drives participation from users who would never write a post but will always answer a question, driving the community's top engagement rate.
Hellowork already produces editorial content: career tips, market data, interview guides. The community gives this content a dedicated, engaged audience inside the app. Video posts — available exclusively to the brand, not to regular users — are a high-quality, attention-grabbing format for reaching users who are already in a career mindset.
Hellowork's community handles sensitive territory: employer criticism, job loss, salary disputes. Octopus Community's AI moderation automatically flags and shadowbans harmful content. On top, Hellowork added custom rules — including prevention of CVs containing personal information via image moderation — and sentiment analysis to catch posts that are overly negative toward the brand or require customer support escalation. This gives the team time to respond before frustration compounds. In total, 18.5% of messages are flagged or moderated — with no dedicated moderation team.
Five months in, Hellowork's community has reached 25% of its user base, not through a separate platform, but inside the same app they already use. Users come for questions, experience-sharing, and motivation, and they leave more likely to apply: community members submit 50% more job applications than everyone else. The community turned a transactional app into something people come back to every day, and it moved the metric Hellowork cares about most.
Hellowork embedded a career community inside its mobile app with Octopus Community — 25% of users visit each month, 60% return.
Hellowork integrated Octopus Community's native iOS and Android SDK into its mobile app. The Android integration launched in December 2025, iOS followed in February 2026. The SDK provided a complete, production-ready community infrastructure with SSO — no custom backend required.
After five months, 25% of Hellowork's user base visits the community monthly, with a 60% return visit rate, +3M posts viewed and 100k+ poll answers per month. Community users open the Hellowork app 2.1× more often than non-community users, and apply for jobs 50% more often, Hellowork's most important KPI and the one most closely tied to monetization.
An external community requires users to leave the app, create a separate account, and re-engage with a different product. By embedding the community via SDK, Hellowork keeps users in its product and captures engagement data natively.
Octopus Community's AI moderation handles content review automatically — flagging violations, applying shadowbans, and escalating to human review when needed. Hellowork added custom rules on top, including prevention of CVs with personal information (image moderation) and sentiment analysis for brand reputation management. 18.5% of messages are flagged or moderated, with no in-house moderation team.
Yes. Community members apply for jobs 50% more often than non-community users. Alongside retention, job applications are Hellowork's most important KPI, and the one most closely tied to monetization, making the community a direct driver of business outcomes, not just an engagement feature.
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