Client Snapshot

How Eve turned 44% of their users into Community Members — in 30 days with Octopus Community

Eve is a wellness and yoga app designed for mothers, developed by Rocapine — a French mobile app studio. Known for its expert-led pregnancy and postpartum yoga sessions, Eve wanted to go beyond individual content consumption and create a dedicated space where mothers could connect, share, and support one another — directly inside the app.

In January 2026, Eve integrated Octopus Community using the React Native SDK. One developer. One day of implementation.

The challenge: How Eve turned community into a growth driver

Eve saw strong engagement with its expert-led yoga sessions, yet the experience remained largely individual and lacked a dedicated space for mothers to connect within the app.

The goal was to increase overall product value by introducing a safe, integrated space for exchange that could be embedded into the entire user journey and strengthen emotional stickiness.

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The solution: Community as a core experience layer with Octopus

Rocapine chose Octopus Community to build Eve's in-app community. Implementation took a single developer just one day, using the React Native SDK.

Features deployed:

  • Main Community Feed
  • AI-powered moderation with custom rules
  • Back Office with AI replies & Post schedule

Community as a Core Experience Layer:

  • Accessible to all users to foster mutual support
  • Showcased during onboarding
  • Promoted as a key feature in user acquisition assets
  • Leveraged as a communication channel for feature requests and teasers

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"Creating a space where users can support one another and get answers to their questions during pregnancy and postpartum was a top priority for us. Octopus Community was the perfect choice to get us up and running quickly, building on the success of the community in another app from our portfolio."

— Xuan Luong, Product Manager, Rocapine

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Minimal Effort. High Impact.

Implementation & Operations

  • Time to implement: 1 day
  • Implementation Resources: 1 developer
  • Ongoing management: 1 social media manager, 1h/week

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Rapid Adoption (First 30 Days):

  • 27% of daily users visit the community
  • 44% of users have visited the community

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FAQ

What is Eve's in-app community?

Eve's in-app community is a dedicated space inside the Eve app where mothers can connect, share experiences, and support one another throughout pregnancy and postpartum. It is powered by Octopus Community and integrated directly into the app experience.

How do you moderate a community for sensitive health topics at scale?

Eve uses Octopus's AI-powered moderation with custom rules tailored to a maternal health context, filtering harmful content automatically. The entire community runs on roughly 1 hour of manual oversight per week. The result is a space that feels safe enough for vulnerable users to open up, without requiring constant human supervision.

What results did Eve see from its in-app community?

Within the first 30 days of launch, 44% of Eve's users visited the community at least once, and 27% of daily active users visit it every day. Community management requires approximately 1 hour per week thanks to AI-powered moderation and automated post scheduling.

Can an in-app community replace social media as a user acquisition and retention channel for health apps?

Most wellness apps pay to acquire users on Instagram, then lose them to Instagram. Eve inverted that logic: the in-app community gives users a reason to open Eve instead of scrolling elsewhere. 27% of DAUs visit the community every day — that's screen time recaptured from social media, not competed for.

Why did Rocapine choose Octopus Community for Eve?

Rocapine chose Octopus Community for its speed of implementation and proven results across their app portfolio — Eve is the second app they have integrated an in-app community into. The solution allowed Eve to launch quickly, building on the success Rocapine had already seen with Octopus in another app.

How long did it take to integrate Octopus Community into Eve?

Eve integrated Octopus Community in just one day, using a single developer and the React Native SDK. This fast implementation allowed the Rocapine team to launch quickly and focus on growing their community from day one.

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