Client Story

How myLOOT kept gamers inside the app and grew engagement 2x with Octopus Community

myLOOT, a Play-to-Earn gaming app, integrated Octopus Community’s React Native SDK to move its social layer from Discord into the app itself — and saw community users open the app 2.1x more frequently than non-community users within three months of launch.

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Key Results

2.1x more app opens for community users

110x more visitors than the Discord channel

30,000+ visitors and 4,000+ messages in the first 3 months

50% of users visited the in-app community with 60% return rate

89% of community users satisfied with it

1 day to integrate on iOS and Android

How to build an in-app community when your players are already on Discord

About myLOOT

myLOOT is a free mobile gaming app that rewards players for their performance in competitive games. Available on iOS and Android, the app lets gamers earn coins and real prizes by playing titles like Valorant, Clash Royale, Brawl Stars, and Chess. Since launching in 2023, myLOOT has accumulated over 500,000 downloads, with a core base of engaged gamers who play and compete daily.

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Their challenge

Before Octopus Community, myLOOT’s most engaged users already had a social home: Discord. Members gathered there to discuss strategies, compare scores, and find players to challenge. The community was alive — it just wasn’t inside the app. Members had to leave myLOOT to chat. The social loop, the part that keeps people coming back, was happening on someone else’s platform.

For the myLOOT team, this was a clear problem. They had built a product around gaming performance, but the social experience that drives long-term retention was being captured by a third-party app.

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We wanted people to spend more time in our app rather than on Discord. We didn't want them to have to leave just to socialize, that's why Octopus Community sounded like the right fit for our needs.

Jeremy Fieno, CEO & Founder, myLOOT

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Why myLOOT chose Octopus Community over Discord or building in-house

Building a full social layer from scratch was off the table. The engineering team was small, and the product roadmap was already dense. Real-time feeds, threaded discussions, moderation, backend — the complexity would have taken months.

Octopus Community offered a different path: a production-ready React Native SDK that could be embedded directly into myLOOT, fully branded with myLOOT’s visual identity, with SSO so users wouldn’t need to create a separate account. Players would access the community with the credentials they already had.

The integration was handled by a developer who had recently joined the myLOOT team and was not yet fully familiar with the codebase. Despite this, both iOS and Android were fully integrated in a single day.

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We wanted to bring social to our players but we didn't have the time to build it ourselves. Octopus gave us exactly what we needed, in just 1-day integration for iOS and Android combined. A super responsive team.

Henri Albert, CPO, myLOOT

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What the in-app community made possible

A post-game social loop that stays in the app
After finishing a Valorant session or a Clash Royale match, players can immediately jump into the community to discuss their performance, comment on others’ results, or find their next opponent — without switching apps.

Game-specific channels that connect the right players
By organizing the community into topic-based channels (Valorant, Brawl Stars, Chess, Help), myLOOT gave its players dedicated spaces to discuss the specific games they care about.

Community-driven retention at scale
Community users are myLOOT’s highest-value users. The in-app community acts as a natural retention layer — players who socialize return more often, and open the app more.

AI-powered moderation without a dedicated team
With Octopus Community’s AI moderation features — automatic ban for toxic content and AI tagging for support messages — the myLOOT team manages the community efficiently without manually reviewing every post.

A foundation for future social features
myLOOT is already planning the next phase: AI-powered automatic answers to common questions, video content, and more. The Octopus SDK gives the team a social infrastructure to iterate on without rebuilding from scratch.

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Having the community inside the app changed everything for our content strategy. We can reach our players directly where they already are, instead of hoping they'll check Discord.

Benjamin Bruneau, Community Manager, myLOOT

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Community Users Open the App 2.1x More

2.1x more app opens for community users
110x more visitors than the Discord channel
50% of users visited the in-app community with 60% return rate
89% of community users satisfied with it

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It's a real social revolution in the world of mobile apps! The entire community seems to love this new feature in myLOOT, and we're absolutely thrilled about it as well! The SDK runs smoothly and brings genuine social value to our app.

Jeremy Fieno, CEO & Founder, myLOOT

FAQ

How does Octopus Community work inside myLOOT?

Octopus Community is embedded directly into the myLOOT app via a React Native SDK. Players access the community through a dedicated section of the app and log in automatically using their existing myLOOT credentials. The community is organized into topic-based channels matching myLOOT’s supported games.

How long did it take to integrate Octopus Community into myLOOT?

The full technical integration for both iOS and Android took one day — even for a developer who had just joined the team and was still getting familiar with the codebase — thanks to clear documentation and fast support from the Octopus team.

What impact did the in-app community have on user engagement?

Since launching in November 2025, myLOOT has seen its community users open the app 2.1x more frequently than non-community users. Half of all users have visited the community at least once, and 60% of those who visited have returned more than once. As of early 2026, 45% of myLOOT’s monthly active users visit the community each month.

Why did myLOOT move its community from Discord to in-app?

myLOOT had an active Discord server but it operated outside the app. By embedding the community directly into the app with Octopus Community, myLOOT brought the social layer inside the product, where it directly drives engagement, retention, and session frequency.

Can a gaming app with an existing Discord community still benefit from an in-app community?

Absolutely — and myLOOT is the proof. Discord captures your most dedicated fans: they sought it out, joined voluntarily, and are already invested. But they represent a small fraction of your user base. The vast majority of players will never open Discord. By embedding a community directly into the app, myLOOT made social interaction accessible to 100% of its users. Within three months, 50% of myLOOT users had visited the in-app community. That’s an audience Discord could never have reached.

Why are gaming apps particularly well-suited for in-app communities?

Gamers are inherently social — they compare scores, debate strategies, look for opponents, and celebrate wins. That social energy already exists; the question is where it happens. Before Octopus Community, it happened on Discord, Reddit, or group chats — all outside the app. Bringing that conversation in-app means that every social interaction reinforces the habit of opening myLOOT, rather than a competitor’s platform. The result is a virtuous loop: players open the app to play, then stay to talk — and come back the next day to do both.

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How myLOOT kept gamers inside the app and grew engagement 2x with Octopus Community