Client Story

How Tipstop's in-app community with Octopus Community drives 2.9x more app opens among sports bettors

Tipstop is France's leading sports betting tipster platform, serving 150,000+ bettors who use the app daily to follow expert tips, compare odds across bookmakers, and manage their bankrolls across 9 sports and 350+ competitions. The app is part of a group that also operates Paris Turf Live, a horse racing app where Octopus Community was integrated first — with results strong enough to convince the team to bring the same community layer to Tipstop.

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After the first weeks of community operation:

2.9x more app opens for community users vs. non-community users

More than half (56.7%) of community visitors come back

20% of daily app users visit the community

Content translated into 6 languages unifying a global audience in a single community

Push notifications enabled, driving users back into discussions between match days

Bridge posts linking every game page to its own dedicated discussion thread

Why Tipstop bet on community to retain sports bettors

About Tipstop

Tipstop is a sports betting platform connecting 150,000+ bettors with certified tipsters who share expert predictions across 9 sports and more than 350 competitions — from Ligue 1 and the Champions League to the NBA, tennis, rugby, and hockey. Tipstop draws a genuinely international audience: a large share of users come from francophone Africa (Morocco, Mali, Senegal), alongside bettors from Brazil, Italy, Spain, and across Western Europe.

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Their challenge: turning a transactional product into a daily habit

Sports betting apps face a structural engagement problem. Users open the app before a fixture, check the tips, place their bets, and disappear until the next match. Without a persistent reason to return between betting moments, the product stays transactional.

Tipstop had built powerful tools for the serious bettor — but the social dimension that drives daily habits was missing. Across other apps managed by the same team, standalone community platforms such as Circle had been tested without success: they were too disconnected from the in-app experience to sustain meaningful engagement.

What Tipstop needed was not a tab pointing to an external forum, but a community embedded in the flow of the product itself. The group had already validated that Octopus Community could do exactly that on Paris Turf Live. The next step was bringing it to Tipstop.

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"Bettors want to debate the odds, share their analysis, compare tips with others who follow the same competitions. We'd tried other community tools and they never stuck — the experience was always separate from where the action was in the app. What we needed was a community embedded in the product itself. Octopus Community is the first solution that actually fit that requirement."

— Ludovic Adel, CEO, Tipstop

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How Tipstop launched an in-app community for global bettors

Tipstop integrated Octopus Community's native SDK on iOS and Android, linking users' existing Tipstop accounts to their community profiles.

Enabled features:

  • Bridge posts — each match or race page links to a dedicated community thread for that event
  • Push notifications — users are alerted when discussions they've engaged with see new activity
  • Instant translation — posts are automatically rendered in each reader's language across 6 languages

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The integration of Octopus Community was fast and well-documented. The bridge posts feature was the most interesting part to configure — each match page in the app now links to its own community thread. That kind of contextual interaction is exactly what we needed, and we wouldn't have had the bandwidth to build it ourselves.

— Haythem Suissi, Lead Android Developer, Tipstop

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What the community made possible for Tipstop

Match-specific discussions through bridge posts

Bridge posts are Tipstop's most distinctive use of Octopus Community. Each time a bettor opens a match or race page in the app, a dedicated community thread is waiting for them. Rather than posting in a generic feed, users discuss a specific fixture — sharing analysis, debating odds movements, reacting to team news. Every piece of betting content in the app becomes a potential community entry point, and the browsing behavior bettors already have turns into a social act.

A single community for a multilingual, global audience

Tipstop's audience does not fit neatly into a single language or geography. A significant share of users are based in francophone West Africa; others follow competitions in Brazil, Italy, or Spain. Thanks to the instant translation feature, all posts are automatically translated into the reader's device language — across French, English, Italian, German, Spanish, and Portuguese. Users can always view the original version. The result is a single, active community rather than six fragmented ones.

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"A huge part of our audience is outside France — Morocco, Mali, Brazil, Italy. With Octopus Community's instant translation, they're all in the same community. A tip shared in French is readable in Portuguese within seconds."

— Ludovic Adel, CEO, Tipstop

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Push notifications that create visit moments between match days

Without a community, betting apps are opened before a match and closed after. Push notifications tied to community activity — a reply to a comment, new activity in a followed thread — create visit triggers independent of the match calendar. A bettor who commented on a match preview will be pulled back by the discussion of the result, even if they've already cashed out their bet. This is what shifts the usage pattern from event-driven to habitual.

A direct line to the most valuable users

Community users are Tipstop's most active bettors — which makes them the most relevant audience to consult. Polls posted directly in Octopus Community let the team ask them a targeted question — which sport to cover next, which feature to prioritize — and get responses within hours, from the users whose opinion actually matters. No survey tool, no recruitment, no cold list.

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"We've tried community solutions before and none of them worked — either they were too separate from the app, or moderation became unmanageable. Octopus Community is different: it's inside the product, it's multilingual by default, and it runs itself. The engagement numbers confirm that bettors who use it come back significantly more often. That changes the economics of the product."

— Ludovic Adel, CEO, Tipstop

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Conclusion: from betting tools to a daily ritual

Tipstop launched Octopus Community to solve a real engagement problem: users who open the app for a match and disappear until the next one.

Community users open the app 2.9x more often than others, and more than half of them keep coming back. For a product category defined by transactional, event-driven usage, building a community that pulls users back between match days is a genuine competitive advantage — and one the team had already validated on Paris Turf Live before bringing it to Tipstop.

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FAQ

What makes a sports betting app a good fit for an in-app community?

Sports betting is one of the few consumer verticals where users are genuinely analytical and opinionated. Bettors study odds, track tipster performance, and actively form views they want to share. That makes community content self-sustaining: users have a natural reason to post, respond, and return. The challenge is not generating engagement — it is capturing it inside the app rather than losing it to Telegram groups, Twitter threads, or Discord servers that exist outside the product.

What is a Bridge Post, and why does it matter in a tipster app?

Bridge posts link any content item in the host app to a dedicated community discussion thread. In Tipstop's case, every game page has its own thread. A bettor opening the Champions League fixture page can immediately join the discussion for that specific match — not a generic community feed. This contextual link between betting content and social conversation is what makes community engagement feel native to the product rather than bolted on.

How does Tipstop handle a multilingual community across six languages?

Instant translation is handled automatically by Octopus Community on the backend. When a post is published, it is rendered in the reader's device language — across French, English, Italian, German, Spanish, and Portuguese — with a "view original" option always available. No configuration is required from the Tipstop team per post. This is what allowed Tipstop to run a single unified community for users spanning France, francophone Africa, Brazil, and southern Europe, rather than fragmenting them across separate spaces.

How does Tipstop manage content moderation in a gambling-adjacent community?

Entirely through AI-powered moderation via Octopus Community's integration. Every post, comment, nickname, and image is reviewed automatically — flagging spam, unsolicited paid-tip promotions, and policy violations — without any manual review from the Tipstop team.

Is the integration GDPR-compliant for a European audience?

Yes. Octopus Community is GDPR-compliant and minimizes data collection. For example, user identity is handled through a signed JWT-based SSO (Single Sign-On) that links existing app accounts to community profiles without separate registration or additional data collection.

What does a 56.7% community revisit rate indicate in practice?

It means that more than half of users who visit the community once choose to come back on their own — without being prompted by onboarding flows or forced discovery. A majority revisit rate is a strong signal that the community delivers enough value, on its own terms, to compete for users' time.

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