The in-app community glossary

The use of AI models to assess user-generated content against a community's rules: flagging, scoring or routing posts for review, with humans keeping the final say on ambiguous cases.

The percentage of an eligible audience that has started using a community feature during a given period: first visit, group join or first contribution, depending on the definition you choose.

The collection and interpretation of data about how members use a community and how that activity relates to product goals: participation events, active contributors, discussions, reports and later app behavior.

Using community-related experiences to generate revenue: paid membership, advertising alongside member content, or purchases influenced by discussions, measured separately from participation.

A set of reusable software components that lets developers add community features (feeds, posts, groups, profiles, moderation) to an existing app without building every piece themselves.

A content-review workflow where people make or confirm the decisions supported by automated systems: reviewing flagged posts, appeals and edge cases, and correcting the errors a model cannot see.

A shared space inside a mobile app where members discuss, share content and join groups tied to the app's purpose, with identity and moderation built into the experience.

Help exchanged between people who share an experience, need or interest rather than a provider-client relationship: practical answers, shared experience and encouragement between members.

The use of natural language processing to estimate the tone of text, labeling or scoring posts and comments as positive, negative or neutral. A signal to investigate, not a measure of what every member believes.

Shopping activity influenced by social interaction: conversations, recommendations and member content connected to a purchase journey, so product discovery happens in a social setting rather than a catalog.

A stream of posts and updates inside an app or online community that members browse and respond to. One part of a community, shaped by what you choose to show, in what order, and how you moderate it.

A package of reusable software components that lets developers add social interactions (feeds, profiles, comments, groups, messaging, notifications) to an existing application.

A reduction in formal support requests because customers find an adequate answer through another channel: a help article, an automated response or a community discussion.

The continued use of an app by people who previously used it, measured over a defined period: whether members of a starting cohort return on a later day, week or month.

An online community supplied by one company but presented under another's brand: discussions, profiles and groups with the client's visual identity, running on the provider's software and services.